Saturday, November 24, 2012

WHY, ALL KAMIKAZE COPYWRITERS, ART DIRECTORS, DESIGNERS OF ALL ILK , SHOULD ABSOLUTELY EXPERIENCE GOING OVER 200+ PIECES OF COPY EVERY WEEK THAT YOU CONVEINTLY WROTE FOR ME TO GO OVER, ALL OF IT, TO, FOR KAMIKAZE COPY SINS, OF COURSE. When you see them, regardless you should know that you need to send it back to the writer of it, and, with a list of there Kamikaze Copy Sins.


You’re on your way home when it hits you.  All this Prospect rules!This and Prospect rules that.  For once, you decide that you’d decide and you decide that if your gonna decide, that you should just do  it, right their on they yard if, that is, yore gonna do it.  And so you’re gonna speak directly to your prospect and tell him that’s why you understand him you are him.  So this is the ad that too many of you experience that is him standing they're.  So, in place of that next post then this is like the ad you write…


Your as tired of all
this advertising than
we are.  And you know
are right.

Unfortunately, you wake up everyday and day and when you get home from work you know yore just going to repeat you’re day everyday and there’s no thing unique that you can do about it there in charge, first, too.  Of course ewe knew you yoreself, you’d just do it.  So you drive right in and because its so conveniently located you drive right up and you say to yore saleman, even in this economy, you want that red Porsche in the showroom in time to provide a proven drive home and say you’re the man know, really.  Regardless, you know that’s why the beautiful, amazing, and shining example has stuff like surround sound their just going to love experiencing …next, you buy something of the type of attire that every one who attains a Porsche is designed to where.


At Doreen's class in the Creative Circus, we believe, that in today’s economy,  you just allow lazy writing and bad editing because, after all, people, like the ones, who actually read ads, you will know what that means.  But that said are you quite, certain, that you found all the Copy Sins, or are you, unfortunately, totally and convincingly and without a doubt up to the task only because you took Doreen’s class so that’s why you should provide a better ending than this.

Therefore, I offer to all of you a challenge that, you won't want to pass by.  Figure out what Product this copy is figure out what the Objective is.  Then, I want all of you to post your edit of the copy in the comments section.  For at least eleven of you, you have no option.  It's your upcoming homework.  For the rest of you... I double dog dare you to give it a shot (copy only is fine, no need to get fancy)

Whew.  Maybe the shortest blog post I’ve written but for the life of me, I just can’t seem to always keep those Copy Sins coming.
How many’d you find?  How many do you, right?

Sunday, November 11, 2012

Retrograde Mercury (what – again?) KAMIKAZE TIMING for Copywriters, Art Directors, Designers and otherwise normal folk.


If you haven’t noticed, Mercury is Retrograde. If you haven’t been to Kathryn’s site, go. (www.planetaryperceptions.com, Retrograde Mercury button on left.)  Once you get your head around it, you may want to book an appointment.  Kathryn and I have been friends through 4-5 Presidential Elections.  She has yet to miss, including Gore/Bush and his last one, which she called before the Grand Old White Guy Party even had a candidate.  Tell her I sent you and how you’re a poor starving student and all.  No promises, but it may be good for a discount.

If you’ve done this long ago, or are familiar with the art of astrology, you know I’ve been trying to post for several weeks and well, Mercury's been going Retrograde.  Basically it means sit still, hang on, if it’s headed for a breakdown, it will, what you hear is seldom what people are saying, back up everything.   I’ll have my next post up as soon as one of the 5-6 I’ve been playing with submits. Hopefully before it heads Direct the 26th.