Sunday, September 16, 2018

Someone stop me - that darn Experience thing is keeping me up nights.

Not going to bore your with all, but here are some more directions a writer could take to avoid the Kamikaze Copy Sin "Experience, noun or verb."

Not saying they're great. Just staying if the operational word is "amazing" (and it should be), these came last night when the dog woke me to go out.

beyond
beyond amazing

define amazing

invoke amazing
evoke amazing

amaze
amazing

evolution
Charles Darwin Amazing
Darwin Amazing
No one believed in the Galapagos, either

amazing by the seat of your pants
seat of your pants amazing
seat of her pants amazing
seat of his pants amazing

do not do this with children

amazing evolved

The point - these are not great lines.

The point - they're all jumping off word thoughts worth a page or two, especially as from each version/page or two, you're find to find at least a half dozen more worth spinning.  Possibly the one that'll once and for all eliminate "Experience."

And replace it with whatever genius solution you came up with.  (Read blog posts on Advertising as Fashion.)

Got milk?  Be a Kamikaze Creative Copywriter.  Find me the equivalent for Experience.

This post, along with everything else contained in Kamikazecreative.blogspot.com, is (c) 2018, Doreen Dvorin/Kamikaze Creative

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